69 advertising

words

classifieds personals poster promotion billboard leaflet publicity

jingle logo slogan media hype market target special spam

phrases

place an ad

launch a campaign

reach consumers

tv spots

tv commercial

offer free gifts

brand loyalty

mail shot

advertising agency

create an impression

brand name

selling point

ad campaign

beginner

a: how could we advertise our celebrations to mark the centenary of the founding of the university?

B; I’m sure we could get one or two tv companies to come in. perhaps the president could invite them and do an interview.

A: that’s a good idea. We could put up some posters in and around the campus with a list of events. It would be quite cheap to do on the campus.

B: it will be expensive to do outside the campus. Perhaps we could arrange for some sponsorship.

A: we could contact alumni who work for large, well-know companies. They might be able to arrange cheap advertising in exchange for some free tickets.

B; good thinking! We should also print some leaflets for students to distribute.

A: we should put some infomp3ation about it on the home page of our university website. When people visit the website, they’ll see the infomp3ation.

B: we could take out some advertisements to local newspapers. I checked the prices and they are reasonable.

A; ok. Let’s get to work on our advertising campaign.

Intemp3ediate

A: there are advertisements everywhere here in hong kong. The city is so bright at night, with all the neon signs.

B: I like it. It makes the city feel alive. I like all the different colors and I like the billboards with eye-catching pictures and slogans.

A; I think that there are too many of them. I think that companies spend far too much money on advertising. They should have lower prices instead. Then they would see more.

B; I see your point, but if companies didn’t spend money on advertising, no one would hear about their products. I agree that some fomp3 of advertising can be annoying. I don’t like it when people try to give you leaflets with infomp3ation about products you have no intention of buying.

A; I really hate receiving spam. I also dislike having to listen to advertisements and jingles when they are broadcast in stores or on the subway.

B; yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can’t avoid them. I like the way that advertising agencies use comedy in their campaign.

A; I like that too. I don’t like the way that advertising campaign often tell you if you don’t buy a certain product, you’re not cool or modern or efficient or something.

B: that kind of advertising seems to be very common with brand name products. They are always trying to maintain brand loyalty.